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Picture Perfect Homes

Writer's picture: Justin WrenJustin Wren

The Art of Preparing Your Listing For A Photoshoot.


In the competitive real estate market, captivating visuals play a vital role in attracting potential buyers. High-quality photographs can make all the difference when it comes to making a lasting impression online. At Premier Home Shots, we understand the significance of a first impression for you the agent, as well as a potential buyer.


Here we will explore the essential steps to prepare your new listing for a photoshoot and when exactly is the ideal time for the shoot to occur.






Timing is Key:

When it comes to real estate photography, timing plays a crucial role. The right lighting conditions can elevate the overall aesthetics of your property, making it more appealing to potential buyers. Here are a few factors to consider:


a. Avoid Direct Sunlight: Harsh sunlight can cast unflattering shadows and wash out colors. To avoid this, schedule your photoshoot when the sun is not directly behind the home. This will obviously change throughout the day, so determine the direction the home is facing and try to schedule photoshoots when the sun is most flattering for the front of the home.


b. Golden Hour Magic: The "golden hour," which refers to the first hour after sunrise or the last hour before sunset, offers an evenly distributed, soft light that can avoid shadowing and really balance out your photographs. During this time, the gentle sunlight can create a warm and inviting atmosphere, enhancing the appeal of your property.


c. Weather Considerations: Keep an eye on the weather forecast. Believe it or not, overcast days are preferred to bright sunny days. Overcast days can provide a soft, diffused light that minimizes harsh shadows. Don’t worry about the cloud cover, at Premier Home Shots we perform automatic sky replacement on each image. No matter what, it’s always a beautiful day with our deliveries.


d. Avoiding Trash Day: This may seem like an odd suggestion, but all-to-often we've seen images online with the neighbors trash cans sitting out. While hiding the trash cans for the listing is easy, hiding the trash cans for every home of the street isn't exact ideal. This really comes into account when requesting aerial drone shots.


Exterior Preparations:

The exterior of a property is the first thing potential buyers see. Ensure that your listing property is visually appealing and ready to be showcased in its full glory:


a. Clear the Yard: Remove any clutter, such as children's toys, garden tools, or pet-related items, from the yard. A clean and well-maintained exterior can instantly enhance curb appeal.


b. Landscaping Touch-ups: Mow the lawn, trim hedges, and tidy up flower beds. Well-maintained landscaping adds to the overall attractiveness and curb appeal of a real estate listing.


c. Clean Windows and Siding: Ensure that all windows are clean and free of streaks. Dirty windows can obstruct the view and affect the overall quality of your photographs. Additionally, clean the siding and remove any cobwebs or debris.





Interior Preparations:

Creating an inviting and well-presented interior is equally important. Follow these tips to showcase the property's best features:


a. Declutter and Depersonalize: If possible, remove personal items such as family photos, excessive décor, and religious artifacts. This allows potential buyers to envision themselves living in the space and prevents distractions from the property's unique selling points.


b. Clean and Tidy: Thoroughly clean all areas of the property, paying special attention to countertops, floors, and windows. Remove any dust, smudges, or fingerprints that may show up in the photographs.


c. Staging: Consider staging the property to highlight its potential. Arrange furniture in an appealing and functional manner, ensuring each room appears spacious and welcoming. Fresh flowers or strategically placed accessories can add a touch of elegance. We understand that professional staging can be quite expensive, thankfully, quality photographers can provide virtual staging for any room in the home. Whether it be just to add a small vas or build out an entire room.


d. Lighting: Turn on all lights, including lamps and overhead fixtures to create a warm and inviting atmosphere. Well-lit rooms appear more spacious and inviting in photographs.


e. Bathroom and Kitchen Prep: Clear countertops of personal items, clean sinks, and remove any towels or rugs that might distract from the overall appeal of these spaces. Ensure that toilets are closed, and shower curtains are clean and neatly arranged.


By following these tips, you can ensure that your photoshoot captures the essence of your listing’s best features. Remember to choose the optimal time of day, prepare the exterior meticulously, and present a clean, well-staged interior. With the help of companies like Premier Home Shots, your entire real estate business will see exponential benefits, well beyond one single listing.

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